Forest Friday – The Handmade Company, was a home-based soap brand maker that emphasized using natural and gentle ingredients to curb problematic and allergic skin issues.
Concept Ideation
Forest Friday featured a clean look for a contemporary and easy to navigate on the site. The primary ingredients of the soap making were natural herbs, flowers, and plants. For the UI and packaging design, I did hand drawings using silhouettes and abstracts of plants and flowers to keep the overall look and feel looking fresh and modern, as well as incorporating the brand’s objective.
Final Label & Packaging Design
The bar soaps flaunted the natural fibers formed on the soaps which were extracted from the herbs, flowers, and plants during the soap-making process. As such, I proposed the idea of using a white-colored surface to create contrast between the label and the soaps.
The client deliberately wrapped the packaging design using a transparent cling wrapper to show off the rough textures or finished product of the soap. I resolved the packaging design to be 2/3 covered so that the textures of the soap can be seen.
Product Photography
The client used natural ingredients that were the main focus of its products. Highlighting these attributes, I used organic herbs such as slices of lemons, real dried flowers and plants, and organic powders as product props during the photography shoot.
